New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Friday, August 11, 2017

ICYMI: 2017 Library Marketing and Communications Conference!

A very busy Conference Planning Committee has been arranging all the details for this November's Library Marketing and Communications Conference. I, your friendly blogger, am proud to be the Conference Chair again, and I'm fortunate to have such passionate, hard-working colleagues on the committee with me.

Now in its third year, LMCC will take place in the same town, but in a bigger, better hotel. Here's the info you'll need to join this amazing event just outside Dallas, Texas, USA.

Thursday, Nov. 16 and Friday, Nov. 17, 2017
Organized by: The Library Marketing Group
Facilitated by: Amigos Library Services


Concurrent Sessions
The Schedule of Sessions is on the fresh, new website!

See the schedule of our 7 curated tracks and 36 sessions, carefully chosen from more than 80 proposals. Plus, we've lined up two excellent keynotes, which we aim to announce on the website next week. 



Location
InterContinental Dallas hotel, 15201 Dallas Parkway
Addison, Texas  75001

Note: The conference hotel, where all sessions will take place, is mostly sold out for sleeping rooms in our block. Amigos has arranged another block of rooms at a different hotel, just across the parking lot from the InterContinental:

Courtyard Dallas Addison/Quorum Drive15160 Quorum Drive, Addison, Texas 75001

You can get rooms in our block by using this link to book your room at the Courtyard by Marriott. If additional rooms become available at the InterContinental we will let you know, but don’t wait! Book now at the Marriott


Registration

Register for the conference online at http://lmcc2017.ezregister.com.


More than 250 people from across North America (and beyond) have already registered for this year. Space is limited. Don't take a chance on LMCC selling out again; register now


Sponsorships

Sponsorship opportunities are available to MarCom-related vendors who want to get their product and service information in front of up to 400 library employees who work in marketing, PR, communications, social media, segmentation, and more. Various opportunities are available at a wide range of price points. 

Get the details on #LMCC17 sponsorships on our EZ Register page.


Join Us on Social! 

Keep up with the latest news via Facebook and Twitter

AND join our Discussion Group on Facebook too!

Thursday, June 15, 2017

PR Xchange: 2017 Winners & ALA Event

Back in January, I posted an invitation to enter the PR Xchange Awards Competition. Over 390 entries in print and electronic formats were submitted from over 100 institutions, including public, academic, school, state and special libraries. Now, the 2017 winners have been announced.

This year there are 28 electronic winners and 30 print winners. A complete listing is available at http://bit.ly/2017-PRXChange-Winners.

Entries were appraised by a jury of 8 in-person judges and 15 virtual judges. Submissions were assessed based on the quality of content, format, design, creativity and originality. The jury, which included talented marketing and communications professionals, graphic designers, several outreach librarians, and a library marketing consultant, were impressed by the innovative and compelling work submitted by libraries.

Winning entries will be on display at the PR XChange Event, which will take place on Sunday, June 25, from 11:30 a.m. – 1:00 p.m. in the ALA Exhibit Hall's Special Events Area, at the ALA Annual Conference in Chicago, Illinois.

The PR XChange Event offers visitors the opportunity to view and take home sample promotional materials from libraries across North America. Approximately 1,000 attendees visit the PR XChange event each year.

If you missed the competition, you can still be part of the PR Xchange Event by sending copies of your promotional materials to share with others. All libraries are invited to mail their materials to share with colleagues at the PR XChange Event. Get the mailing instructions and labels at http://www.ala.org/llama/2017-pr-xchange-mailing-labels

Here's what else is going on at this year's event:

·  2017 John Cotton Dana Library Public Relations Award Winners will display their award winning materials.

·  The 2017 Library Marketing and Communications Conference (LMCC) Planning Committee will be here to answer questions about the upcoming 2017 Conference.

·  The ACRL Library Marketing and Outreach (LMaO) Interest Group will talk about their activities.

· Kathy Dempsey (that's me!) will be giving away sample copies of Marketing Library Services newsletter, answering questions as the Libraries Are Essential marketing consultant, and selling copies of her book, The Accidental Library Marketer.

· Rebecca Metzger (current PRMS Chair) and Holly Flynn (incoming PRMS Chair) will be answering questions about the Public Relations and Marketing Community of Practice of LLAMA.

· Representatives of Rowman and Littlefield Publishers and ABC-CLIO will display and sell copies of recent library marketing books.

So stop by on June 25 in Chicago! Chat with me at my table, see winning work on display, buy some new marketing books, and learn about PR efforts from around North America!

For more information, contact:
Fred Reuland, Program Officer, Continuing Education
Library Leadership and Management Association, a division of ALA
312-280-5032, freuland@ala.org

Mark Aaron Polger, PR XChange Committee Chair
Public Relations and Marketing Community of Practice
Library Leadership and Management Association, a division of ALA
718-982-4065, MarkAaron.Polger@csi.cuny.edu

Monday, June 05, 2017

Join Us at LMCC 2017!


It’s time to register for the Library Marketing and Communications Conference (#LMCC17), which will be November 16–17 at the Hotel InterContinental Dallas (in Addison, TX). 

Early Bird Registration (available until July 28) = $349
Regular Registration = $425

Registration includes:
       Continental breakfasts
       Networking lunches
       Snack breaks
       Two full days of practical sessions
       Plenty of networking opportunities

Our conference has sold out in the past, and while we’ve moved to a bigger hotel to accommodate more library professionals, you’ll want to ensure your spot NOW! http://lmcc2017.ezregister.com/


And: We Need Your Session Proposals! 
There’s still time to submit your own proposal for a session at LMCC17! The Call for Proposals is open through June 9th, so don’t delay! http://www.librarymarketingconference.org/lmcc17-cfp

This year we are collecting proposal submissions to fill our 7 selected tracks:
       The Marketing Cycle
       User-Centered Design
       All Things Media
       PR Campaigns
       Engaging Your Audience
       Strategic Partnerships
       Data-Driven Decision-Making

Learn more about each track and how to submit a proposal here. We need your ideas, experiences, best practices, and insights, so send those proposals in now!

While we have a bigger space this year, we anticipate spots going quickly, so don’t delay. Get the best deal possible with Early Bird Registration pricing: http://lmcc2017.ezregister.com/ 
(While we want you to register now, please do not purchase any travel tickets until after July 1st.)

The Library Marketing and Communications Conference is the only event designed exclusively for people who do library marketing and communications (MarCom) work. It's the perfect conference for M Word readers! (And your M Word owner, Kathy Dempsey, is also the conference chair.)

Thanks to our friends at Amigos Library Services for making this event possible with their support and guidance!









Monday, May 22, 2017

Winners! LibraryAware 2017

Winners of the the 2017 LibraryAware Community Award are....

1st place: The Fairmont City Library Center, part of the Mississippi Valley Library District in Illinois. 
A "laser maze" made of string gets teens
working together at Fairmont City Library Center.
(All photos courtesy of Library Journal)
Just 2,635 people live in the Village of Fairmont City, Ill., and 71.4 percent are immigrants who speak Spanish as their first or only language. The library demonstrated its commitment to focus on the community’s priorities and to make a difference in the lives of its citizens. Fairmont City Library Center gets a first prize of $10,000.

Catawba County Library
worked with many groups
and teams in its community.

2nd place: Catawba County Library in North Carolina was awarded second place and will receive $7,500. It’s been collaborating with community groups to facilitate conversations; they are working to develop a new partnership with the housing authority and local police to enable race and relationship conversations between the police and the community members.

KCPL hosted events to discuss economic
 inequities within its metropolitan area
3rd place: Kansas City Public Library (KCPL) in Missouri took third place and will receive $5,000. It’s been extending its efforts via a full-time refugee and immigrant services outreach manager who coordinates citizenship preparation and helps connect immigrant populations with KCPL’s other services, resources, and lifelong learning opportunities.

The LibraryAware Community Award is given by Library Journal and underwritten by LibraryAware, a product that helps librarians design promotion materials. The honor recognizes libraries that have demonstrated their ability to make the community aware of what the library can do for it. Prizes are awarded to both the library and its city or town. Read details about all of these extraordinary efforts in Library Journal: http://bit.ly/LJ-LibAware17.

Thursday, April 27, 2017

Take Action! It's Easy! NLLD / VLLD


If you're in the U.S. and if you care about libraries, then there's something important you need to do:

Take 5 minutes to participate in the virtual version of National Library Legislative Day (NLLD). All it requires is sending an email or tweet, or phoning your representatives between May 1 and May 5.

Sign up here, now. Then you'll get an email prompt when the time comes to act for Virtual Library Legislative Day (VLLD). 

With funding for the IMLS in jeopardy, this year's NLLD and VLLD are more important than ever. Make sure your representatives hear about how essential libraries are. YOU can make a difference! Sign up now! Participating will feel good.

Friday, March 31, 2017

Fight for Funding

American followers: 
Do you know the federal government is trying to cut library funding? 


I got this urgent email today (below) from EveryLibrary, the Political Action Committee that lobbies for libraries. PLEASE:


1. Read it and follow links to learn more, if you want details. 2. Click the link under the orange "Send Them an Email" box.3. Fill in the short form, to automatically send an email to your representative.


____________________________________________________
The following is an urgent letter from the American Library Association asking you to take action to support the Library Services and Technology Act. This key piece of legislation makes millions of dollars in grants available to libraries. You already signed and shared the petition for IMLS but now we are asking you to take action to support this important piece of legislation.
ALA is reaching out to you for a last minute plea to get more signatures from key legislators on the House “Dear Appropriator” letter supporting LSTA. With just two business days left after today to get House Members’ commitments to sign it, ALA is 24 signers short of last year’s LSTA letter supporters total and this year they fear that they will need to double that total to be effective!

Please click here to send the email to support LSTA

According to ALA’s real-time online tracking tool, many legislators have not signed on. With the window for signatures closing as early as Monday April 3, ALA needs you to reach out again TODAY to legislators who have not yet signed the LSTA Dear Appropriator letter and ask that them to contact staff to Rep. Raul Grijalva (David.Gellman@mail.house.gov) to add their name to the letter NOW.

Members of the House have only until April 3 to let our champions know that they will sign the separate LSTA and IAL “Dear Appropriator” letters now circulating, so there’s no time to lose. Use this link today to ask your Member of Congress to sign both the LSTA and IAL letters. Many Members of Congress will only sign such a letter if their constituents ask them to. So it is up to you to help save LSTA and IAL from elimination or significant cuts that could dramatically affect hundreds of libraries and millions of Americans.
_____________________________________________________

YOU can help save millions of dollars in essential funding for all types of libraries by signing and sharing the petition. If you love libraries, be an advocate for them! It's fast, easy, and vital. THANK YOU! 


Tuesday, February 28, 2017

See Me Talk Marketing in DC

So you've been reading The M Word... Want to see me speaking live? Then come to the Computers in Libraries conference in Arlington, Virginia, just outside Washington, DC, at the end of March. 

I'll be doing two things at CIL this year: 

1. I'm giving a preconference workshop on Monday, March 27, from 9 a.m. - 12 p.m. "Want Media Coverage? Add a Press Room to Your Website." Here's the full description.

You can register separately for this workshop even if you're not attending the full 3 days of the CIL conference. 

2. I'm moderating a full-day track, "Upping Our Marketing Game," on Thursday, March 30, which is part of the main conference. Here are the titles of each 45-minute session in my track (descriptions here):

* Marketing Plans for Success!
* Upping Our “Gamification”: Speaking Millennials’ Language
* Your Library Story in Video
* Employing Big Data to Understand & Reach Users
* Target Emails for Better Customer Connections

Here, you can see the full program and register for preconference workshops or for the 3-day event. Conference organizer Information Today, Inc. has extended the Early Bird sign-up deadline through this Friday, March 3. Also, conference discounts on hotel rates are good through March 6. Sign up today! 



Tuesday, February 21, 2017

AMA Covers Library Marketing

I find it exciting that the American Marketing Association decided to run an article about library marketing. Thank you, AMA! Writer Sarah Steimer did many interviews for this article, and she did a nice job of turning a great deal of information into this balanced, complimentary, interesting piece: 
"Libraries Demonstrate How Data Can Supercharge Low-budget Marketing." It appeared on the AMA's website on Feb. 1. 

Steimer spoke to people from Library Journal, major public libraries, vendors, and also with Nancy Dowd, founder of this blog, and with me, Kathy Dempsey, the current blogger here. It was an honor to be interviewed for this piece, along with lots of great marketing minds. The article is a good overview of library marketing, written for other marketers. Read it and tell us if you agree or disagree with the points everyone made. 

You may also want to share the article with your colleagues, administrators, and funders. Some may need to be convinced of the value of marketing in order to fund it; others may not realize what's possible with the latest data-driven tools. 




Saturday, February 11, 2017

Enter to Win $10,000! Annual JCD Awards


It's that time of year again! 

The John Cotton Dana Library Public Relations Awards contest offers eight prizes of $10,000 each. JCD is the richest, most prestigious library marketing / PR award in the U.S. 

Entry deadline is March 17, 2017. All the details are on the website. All entries must be done electronically through this form. 

Past winners and more info are on the award's home page. 

You've seen us post about the awards gala year after year. Enter now and you could be honored there in June 2017!


Tuesday, January 31, 2017

Enter the 2017 PR Xchange Awards

It's that time of year again -- time to send your best PR work in to ALA's Annual PR Xchange competition. 
 
PR Xchange Awards ceremony, ALA 2016, Orlando


Entering is simple and free, and you could win nationwide recognition for your work and your library. The deadline is March 15. 

"The annual PR Xchange Awards recognize the very best public relations materials produced by libraries in the past year. Entries will be evaluated based on content, originality, and design by a team of experts in public relations, graphic design, communications, and marketing who select the winner(s) in each category.

"These awards are sponsored by the Library Leadership Administration and Management Association's Public Relations and Marketing Section and are overseen by the PR XChange Committee."



Monday, December 19, 2016

Choose a Target Audience First

https://commons.wikimedia.org/
wiki/File%3AMartin_Luther_King_-_March_
on_Washington.jpg
This guest post from M Word founder Nancy Dowd is a cautionary tale: 

Choosing target audiences and asking what we can do for them has been a learning process for all of us in the library field. Sometimes we create events that we are interested in, but our users are not. 

I remember a number of years ago, when I made the classic marketing faux pas by creating a program without looking for input from the community, and I suffered the consequences: getting lower participation than I had planned. It was the anniversary of Martin Luther King Jr.'s famous "I Have a Dream" speech (https://en.wikipedia.org/wiki/I_Have_a_Dream),
 and there was going to be a huge gathering in Washington, D.C. Our team was completely psyched and decided to sponsor a bus trip down to D.C. To make it even more appealing, we priced the day-long trip ridiculously cheaply. We completed the details. We designed a fantastic t-shirt, printed posters, listed the event on calendars, in churches, and landed some spots in the paper. 

Everything was planned perfectly -- except the only people who signed up were staff members. Fortunately, a member of the team was a preacher's granddaughter, and after an awe-inspiring speech from the pulpit and a few individual conversations, they were able to fill the bus for us. The event was a success; everyone had a great time. We had arranged with the local media to call in reports they could use for their articles, and had arranged to have a few members of the community who had been at the original event interviewed. We pulled it off.

But why hadn't we gotten people to sign up originally? Why didn't the community respond the way we thought they would?

First off, we put the event before the audience -- never a good thing to do. We were psyched about the event and wanted to go ourselves, so we figured out a way to make it happen. But that's called a "road trip," not a "library event." The difference is that the former serves an individual's need and the latter serves a community's needs. Great ideas are a good beginning, but they need to fit into a larger picture that begins with the question, "Who am I trying to reach?" Or in marketing terms, "Who is my target audience?"

In the case of the bus trip, the real target audience was our own library team. Of course we didn't say that at the time, but in fact whenever anyone plans something without identifying an audience or asking for input from that group, the target audience is the planning team. This is a classic mistake a lot of people make. In our case it would have been very easy to target some community organizations: historical societies, political groups, the NAACP, churches, etc.

Had we chosen some target audiences, then we would have wanted to meet up with influencers from those groups and find out if this would be something that would benefit them and, if so, what the event should be like. We'd have set up a communication format where people could exchange ideas, keep up-to-date on the planning progress, and volunteer for various steps. We'd talk about how this event could fit into a larger vision of collaboration between the library and the groups. Nowadays this would be done through a few meetings, social networks, conference calls, etc.

This work -- choosing a segment of people, finding out what they want, building a relationship -- is the foundation for your marketing. It's building a program around people's needs and establishing partnerships with the folks who will promote your program for you.

I know this sounds like a lot of work -- maybe too much work for the little time you have in your day. But we have to remember why we are doing things. Sure, we were able to call our event a success because we filled the bus and everyone had a great experience. But if we looked at the bigger picture, we had missed a terrific opportunity to build and strengthen relationships with our community that would have resulted in not only a full bus, but maybe also in more use of the library. 

The good news is that as those relationships are built, the communication process gets easier. So get to know your target audiences! That makes the rest of your marketing tasks more successful. 

Tuesday, October 18, 2016

LMC Conference Registration Extended


Registration for the 2nd annual Library Marketing and Communications Conference is still open for 2 more weeks. There are a few seats left, so don't delay! Registration closes at midnight on Thurs., Nov. 3. The conference is in Dallas, Texas, Nov. 16 & 17. 

Find all the conference details on the website. The list of sessions is here

I'm proud to be chairing the conference again. Last year, #LMCC15 was a sold-out success, and the program for #LMCC16 looks great too. We even have the nationally famous John Haydon keynoting!

So what are you waiting for? Register today! I'll see you there. 


Thursday, September 15, 2016

A Golden Opportunity to Talk About Libraries

Speaker of the House Paul Ryan, Supreme Court Chief Justice John Roberts,
 and new Librarian of Congress Carla Hayden at the 14 Sept. swearing-in ceremony.
Captured from LoC's YouTube video.
Yesterday, Dr. Carla Hayden was sworn in as the new Librarian of Congress in the U.S. This is wonderful on many levels: 
  • Hayden replaces Dr. James Billington, who was not tech-savvy, not a librarian, and not moving the library into the digital age quickly enough. 
  • Hayden has not only the requisite Master's in Library Science; she actually holds a Ph.D. in it.
  • Hayden has worked at all levels, from a children's librarian, to a director, to public library system CEO, to president of the American Library Association (2003-04).
  • Hayden is the first woman, and first African-American, in the history of the 216-year-old LoC. 
Her appointment (from President Obama) is historic in many ways, and is wonderful news. She wants to digitize more resources so scholars and everyday people will be able to access them online, from anywhere in the world that has an internet connection.

This is all great -- but library marketers can make it even more great. Let's discuss this! Talk about it with your family members, your non-librarian-friends, your acquaintances. Share it on all your social sites. Talk about it at the grocery store, in meetings, over a meal. This is a golden opportunity to start conversations about the goodness and value of libraries. 

Hayden with Reading Rainbow's LeVar Burton
Easy opener: "Hey, did you hear that a new Librarian of Congress was just sworn in? It's historic in many ways." The other person will ask why, giving you a chance to explain. 
"You might not think this affects you, but Dr. Carla Hayden's appointment will help put tons of U.S. history at your fingertips. Much of it is preserved in the Library of Congress, but it's not online yet. She's determined to digitize more of it, to work with schools and scholars to share it. There's so much fascinating stuff to learn about! Old photos and letters... " 

I gave you some talking points above, and here are links you can share: 






What coverage, posts, and articles have you seen about our new Librarian of Congress? Please share them in the comments! 

As I write this, the morning after she was sworn in, Carla Hayden is trending on Facebook, which is huge. Let's keep the conversation going!

Let's all use this occasion to talk with others about why libraries matter, what they do, how tech-savvy they are, how they've kept up over the years. Tell friend what benefits libraries offer, what they can get for free, how professional librarians give computer classes and job-search training. Shock them with the news that many libraries now loan musical instruments, garden & home tools, toy & games, home-energy meters, and so much more. 

If you're not comfortable striking up conversations with others, read my easy how-to advice here. 

Talk about libraries this week! We need all the good publicity we can get, and we don't get golden opportunities like this very often. 

Wednesday, August 31, 2016

Summer of 2016 Marketing Awards

The number of library marketing contests has been growing, bit by bit. The ones I'm covering here are three of the biggest. The achievements of this latest crop of winners are high benchmarks that you can compare to your own marketing efforts.

People begin pouring into the PR Xchange
area at soon as it opens at ALA.
(Photos by Kathy Dempsey unless otherwise noted)

PR Xchange Awards     


This year’s PR Xchange Awards Competition for library promotional materials was huge. More than 100 institutions (public, academic, school, state, and special libraries) sent more than 390 entries. A jury of 17 appraised each entry on the quality of its content, along with its format, design, creativity, and originality. The jury consisted of marketing and communications professionals, graphic designers, outreach librarians, and a library marketing consultant (that last one is me!).

There were 27 electronic winners and 32 print winners, since the many categories are broken down by library budget, to make the competition more fair. So the list of winners is too long to share in this post, but you can find it here.

Contest Chairs hand out the PR Xchange award certificates.


This annual contest is run by the Public Relations and Marketing Section (PRMS) of ALA’s LLAMA (Library Leadership and Management Association). The co-chairs, Mark Aaron Polger and Laura Tomcik, arranged for the winning entries to be displayed at the PR Xchange event at the ALA Annual Conference in Orlando, Fla., on June 26, and PR Xchange committee members presented the award certificates to happy winners there. 

John Cotton Dana Library Public Relations Award Winners

The other large annual contest run by LLAMA's PRMS section is the John Cotton Dana Library Public Relations Award. Thanks to generous sponsorship from EBSCO and the H.W. Wilson Foundation, each of the eight winning libraries receives a $10,000 prize and a plaque.

Here are the eight winners:
  • Charlotte Mecklenburg (N.C.) Library for A Library of Possibilities
  • Chicago Public Library for Summer Learning Challenge 2015: Explore and Soar
  • Houston Public Library for MY Link card campaign
  • New Orleans Public Library for A Library at a Crossroads
  • Northwestern University Library in Illinois for #UndeadTech
  • San Diego County Library for 1,000 Books Before Kindergarten
  • Alfred University’s (N.Y.) Scholes Library of Ceramics for Harry Potter’s World
  • Vancouver (B.C., Canada) Public Library for Inspiration Lab launch campaign
All the JCD winners (except Vancouver, who couldn't be there) posed together at the end of the ceremony.

I encourage you to look up their full info here. From there, you can link to a more-detailed winner list, or to a page with winner photos. The recipients accepted their awards at an open reception on June 26 during the ALA Annual Conference in Orlando, Florida.

IFLA’s BibLibre International Marketing Awards

The Management and Marketing (M&M) Section of IFLA, the International Federation of Library Associations and Institutions, ran its annual marketing contest again, and it drew 71 applications from 26 countries, in 6 languages. The M&M section members bestowed these 13th annual marketing awards at IFLA's World Library and Information Congress in August in Columbus, Ohio. BibLibre (www.biblibre.com/en), a French open source software company, generously sponsored the awards this year.

Here are the top three winners:

Part of Vancouver PL's award-winning promotion material
1. Vancouver Public Library: Inspiration Lab Launch Campaign (British Columbia, Canada; www.vpl.ca/InspirationLab
In May 2015, Vancouver Public Library launched an Inspiration Lab—“a hands­on digital media hub with sound studios, video production and editing, analog-­to-­digital conversion, and self­-publishing software.” The launch campaign achieved its marketing objectives by targeting early adopters and media outlets that could extend awareness through their own networks and channels.


2. Xiamen University Libraries: Tuan Time (Xiamen, Fujian Province, China; http://tuan.xmulib.org)
As IFLA’s press release explains in English, “Since 2013, each graduate student’s library usage record has been transferred by librarians into a refreshing personalized e­account with painting and music, showing their lists of borrowings, library entries, favorite seats, and so on. The theme of the website is ‘Tuan Time,’ namely, ‘Library Time.’ By combining three Chinese characters into one, the newly coined Chinese character ‘Tuan’ conveys the notion that a library is both a book-­collection shelter and soul­-enriching harbor.” The accounts are permanent, and many students have shared them on microblogs (http://weibo.com/xmulibrary) and WeChat.

3. Sunshine Coast Libraries: Sunshine Coast Libraries Pop Ups! (Queensland, Australia; ​​www.facebook.com/SCLibraries)
Staff members at this public library system created six pop-up libraries and held six major events across Australia’s Sunshine Coast. Each pop-up had its own slogan that was crafted specifically for that event: Libraries Colour My Life, Libraries Light Me Up, Real Aussies Read, Where’s Wally—at the Library!, Reading—Food for the Mind, and Run to Reading.
 Silvere Mercier and Nancy Gwinn of the M&M Section prepare 
to give out the 2016 IFLA BibLibre International Marketing
Awards in Ohio. (Photo courtesy of Christie Koontz)

This award honors organizations that implement creative, results-­oriented marketing projects or campaigns. Details on the winners and runners-up are here. (See especially the Storify page!)Thanks to BibLibre, the first- and second-place winners received payment for airfare, lodging, and registration to attend the IFLA event in Ohio. The sponsor also provided cash awards of €2,000, €1,000, and €500 (about $2,256, $1,128, and $564) for the top three winners, which must be used to further their marketing efforts.

Studying top-ranked marketing campaigns like these is a great way to learn about best practices and to see what true marketing projects look like—and what they can achieve. Note that Vancouver Public Library took prizes from both JCD and IFLA, so if you only have time to dig into one campaign, make it that one. Take a look, be inspired, and start to plan your 2017 marketing efforts!
  

To be inclusive, let me remind you of the other main contests:


If you know of other national or international marketing contests that I've missed, please comment to tell me about them. Thank you!